Green Sales and Marketing

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Four “Do’s” of Selling High-Performance Homes

If the high-performance home market is booming, why do some builders feel that... More

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Green Homes Seen as a Good Deal

Quality and value are driving growth in the green building market, study shows. More

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Marketing Tips for Green Homes

Officials of Pulte, American Standard, and USA Today tell Greenbuild attendees that consumers desire energy-efficient, water-saving, and healthy-home options--but they’d better look good too. More

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Custom Builder Offers Hot Tips at Ecobuild Conference

High-performance homes are high-publicity projects, he said during his seminar, "Designing and Building High-Performance Homes." More

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custom builder offers hot marketing tips at ecobuild conference

Fort Worth, Texas-based custom builder Don Ferrier was one of many speakers and presenters at the Ecobuild Fall Conference in Washington, D.C., Dec. 8-11, 2008, but his message for residential designers and builders was loud and clear. More

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