2009: The New, New Reality

• using mass media and technology to promote good design

  Rethinking how to communicate with clients.

   

• big house, little house: market meets demand

  Gary L. Brewer, AIA, a partner at New York-based Robert A.M. Stern Architects (RAMSA), focused his breakout session on the divide between modernist residential architecture designed for "patron" clients and traditional houses designed for the middle marke

   

• architects as real estate agents

  Why should architects become real estate agents?

   
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  reinvention 2009: the new, new reality

  Architects from all around the country gathered in Seattle Sept. 14-16 for residential architect's 2009 Reinvention Symposium, "The New, New Reality: Expanding the Architect's Role Through Outreach, Innovation & Collaboration."

   

• greening the mcmansion

  The "Greening the McMansion" charrette gave attendees a chance to discuss and draw their ideas for remaking a sample overscaled home in suburban Bellevue, Wash.

   

• the big think: engaging community and government in design solutions

  Discussing projects that engaged land trusts to help create dense, green, affordable housing developments, moderator William H. Kreager, FAIA, challenged those present to ask themselves, "What can I do to become a citizen architect in my community?"

   

• citizen architect

  Steven A. Moore, Ph.D., told the audience that "we architects are too often seen as self-congratulatory artists" who are only "interested in self-expression."

   

• green, then and now

  Thirty years ago, when 2009 Top Firm Leadership Award winners David Miller, FAIA, and Robert Hull, FAIA, founded The Miller|Hull Partnership, it wasn't terribly unusual for architects to concern themselves with the principles of what would come to be call

   

• partnering with allied professions to bring new ideas to market

  This panel discussion, "Partnering With Allied Professions to Bring New Ideas to Market," brought together three building industry professionals who have accomplished significant things by combining the forces of diverse fields.

   

• "beyond the building: the architect's best hope for greater relevance"

  Andrés Duany, FAIA, possesses a unique perspective on how designers can have a greater effect on the built environment.