Project DescriptionRosan Bosch Studio has developed an exhibition design for Danish window producer VELUX, which stages the window as a linear time travel through the ages in a time tunnel, based on a three-dimensional and sensuous experience of the window as a provider of access to light, air and view. Window types, epochs, production techniques and methods are combined with a humanistic view of the window and explain how the window has influenced architecture, urban planning and quality of life through the ages.
Copenhagen based Rosan Bosch Studio was asked to create the display for a private collection of 300 historic windows from year 1750 until today, courtesy of the influential Danish window producer of the world famous VELUX window VKR Holding. The collection is unique in its vast collection of technical, stylistic and historical examples of the window’s development.
The exhibition occupies the first VELUX headquarters from 1951 in Søborg, Denmark. The building has undergone extensive renovation in order to bring out the qualities in the space, allowing daylight to run freely through the entire exhibition space.
The main attraction of the exhibition is the Time Tunnel, a linear sequence of rooms, providing the visitor with a three-dimensional and sensuous experience of the window as a provider of access to light, air and view in different historic epochs. The Time Tunnel takes the visitor through The Middle Age, The Renaissance, The Baroque, Classicism, Historicism, Art Nouveau, Modernism and the Contemporary room, displaying a modern energy efficient remake of the VELUX skylight window. The walls and ceiling of the Time Tunnel are based on a simple and light construction.
The visitor can also explore 90 different types of historic windows from various points in time, based on style and chronology in the Window Magazine. Each panel shows the colour spectra of daylight and manifests a style period in the historic development of the window, helping the visitor navigate through the catalogue.
The surrounding exhibition areas take a look at the window under a magnifying glass in the areas ‘The Window’s Materials’, ‘The Window in Architecture’ and ‘The Window's Elements & Techniques’. Windows have been suspended from the ceiling by wire and display unites have been constructed from MDF and steel with a smooth white finish, based on an open and tangible touch and feel design.
Exhibition: 300 windows (1600-2015)