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USC, Iovine and Young Academy



University of Southern California

Project Status


Year Completed



14,000 sq. feet

Room or Space

Architectural Detail

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Project Description

In 2013, Jimmy Iovine and Andre Young (aka Dr. Dre) wanted to share the secret of their success with incoming undergraduates at USC. With a generous donation and a vision, they inspired a new learning environment at the intersections of art/design, engineering/computer science, and business/venture management.

The Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation is a new Roski School of Art & Design pioneer program located in the Ronald Tutor Campus Center. Steinberg renovated the fourth floor into a series of spaces that promote innovation and creativity, encourage student entrepreneurial spirit, and allow both students and staff to work collaboratively. The project includes a new suite for USC’s Undergraduate Student Affairs suite of offices, conference rooms, a computer lab, lobby and shared amenities, and the “Garage,” a 9,000 SF innovation lab, featuring:
•high-powered computer docking stations loaded with cutting-edge software used in all areas of design and in the entertainment and audio industries;
•a “pitch” room for teleconferencing and remote instruction;
•two fabrication areas with sophisticated 3-D printers and scanners that allow students to print in high-definition plastics and powders;
•a workshop stocked with hand tools, power tools, electronics, and more;
•two classrooms with flexible seating ranging from traditional desks and chairs to large beanbags;
•a kitchenette and lounge for informal socialization and collaboration;
•an expansive balcony with one of the most dynamic views on campus, overlooking the Tutor Campus Center courtyard.
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