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University of South Carolina, Williams-Brice Stadium

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Heather West, Heather West Public Relations

Project Name

University of South Carolina, Williams-Brice Stadium


1125 George Rogers Blvd


Project Status



University of South Carolina

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Project Description

As the University of South Carolina (USC) strives toward its goal of multiple championship seasons, beautiful architectural design and high performance materials are essential to its competitive strategy to attract talented players, build winning teams, and gain the continued financial support of fans and alumni.

Jumper, Carter Sease Architects teamed with JHS Architecture to create the USC Gamecocks’ football stadium. As part of its winning design, Williams-Brice Stadium in Columbia, S.C. features multiple metal ceiling panel and suspension systems with custom finishes from Chicago Metallic® Corporation. The creative, collaborative approach to the complex ceiling project earned a 2011 Construction Excellence Bronze Award in the interior finishes category for the East Region from the Ceilings & Interior Systems Construction Association (CISCA).

Winning awards and games, as well as inspiring a spirit of camaraderie, are important to the University and its fans. In its alumni communications, USC noted, “Our pursuit of championships will be mirrored with the accommodations provided for our fans, while cheering along.”

Originally named Carolina Stadium and constructed in 1934, the facility initially seated 17,600. Following one of its largest expansions in 1972, the name changed to Williams-Brice Stadium as a memorial to Thomas H. Brice, a 1922-23 USC football letterman. Since the 2000s, another major renovation has been underway with USC investing nearly $30 million. Plans for future expansion include adding an upper deck in the north end zone, which would increase capacity to approximately 88,000 seats.
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