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The New Automotive "Hub"

Ryans Virtual Design Inc.

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Ray Ryans, Ryans Virtual Design Inc

Project Name

The New Automotive "Hub"

Project Status



42,000 sq. feet

Room or Space


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Project Description

Ryans Virtual Design, Inc. was honored to be the design architect of the newly opened Mazda dealership is in this very prestigious location. This new automotive center replaces the former Nissan salesroom on the east side of Hawthorne in the city of Torrance. The hefty lot size of over half an acre totaling over 90,000sf now promotes the newly designed 22,000sf sales showroom; alongside a new 16,000sf service area and a 3,200sf parts department warehouse.
The transformation of this aging property formerly known as a Nissan Dealership included a contemporary exterior façade, newly designed open office complex reception center, sales showroom, consultation stations, parts center and café for customer’s convenience. On a second story of the building there is a new parts depot along with a new 3 lane service drive.
The interior is slick and filled with natural light from the floor to ceiling glass exterior walls and glass enclosed office areas where the sales team and customers both enjoy the feeling of an unencumbered space. Sales management, Finance and all offices along the showroom are preferred to be open to the sales area to visually tell the customer that Mazda has “full disclosure”.
The entire exterior now boasts a fast, fun and cool look from the curb inward. Several critical elements combine to grab attention and create attraction from the street level. All customer touch-points in the facility are Mazda blue. Green and orange accents are distinctive to auto row and echo Mazda's new fast, fun and cool image. The outdoor inventory lot also received an overhaul, complete with new energy efficient led lighting and drought tolerant landscape. The overall effect of the design is fresh and appealing.
The second story parts depot presented many developmental challenges as this region is known for its sandy soil. The design required the installation of 40’ caisson to meet seismic stability. RVD’s use of 3D modeling assisted the local Neighborhood Council and Local Building Department Design Review Board approvals. RVD’s use of computer generated renderings also assisted the owners and construction team to visualize the transformation prior to construction. The images allowed Contractors to pre-schedule sub-trade construction and identify any transition challenges.
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