Project DescriptionMUKWONAGO, WI…When the Gatlinburg, TN, Hard Rock Café announced its move to nearby Pigeon Forge, they let the community know that the restaurant would not only be expanding, but refreshing its image. An exterior sign with Banker Wire mesh combines a modern look with the restaurant’s familiar logo.
The Hard Rock Café has had a restaurant in Eastern Tennessee for more than 14 years. It announced the move from Gatlinburg to Pigeon Forge in February 2014. A desire for a larger space and free parking motivated the relocation, but the restaurant also presents a more contemporary look in its new space. The 12,000-square-foot building seats 302 guests and offers a private event space and a live music stage.
Designers of the space specified woven wire mesh to serve as a modern backdrop to the familiar Hard Rock Café logo featured on the exterior sign. General contractor VWCA Construction, Madisonville, Tennessee, directed them toward Banker Wire mesh.
“Banker Wire was more competitive in pricing than the other companies being considered by the design team,” says Joshua Croft, of VWCA Construction. “Banker Wire’s determination to assist me instilled confidence in specifying their product.”
Banker Wire S-15 mesh was hoisted 40 feet in the air for its installation. The S-15 pattern, situated behind the restaurant’s logo, features a wide flat wire that is crimped in continuous waves. The undulating stainless steel wire reflects the neon of the Hard Rock Café’s sign, helping the restaurant’s exterior exude excitement.
The Pigeon Forge Hard Rock Café opened in May 2014.
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About Banker Wire: Banker Wire is the world’s leading manufacturer of woven and welded wire mesh for architectural and industrial applications. With the most modern and productive mill in the U.S., Banker Wire provides custom-weaved material for any aesthetic on any scale – from intricate design highlights to expansive building facades. Banker Wire’s investment in its people and equipment provides its customers with innovative and value-based products that solve problems and exceed expectations. For more information, call 1-800-523-6772 or visit www.bankerwire.com.