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M@dison Building

Neumann/Smith Architecture

Project Name

M@dison Building


1555 Broadway Street


Project Status


Year Completed



50,000 sq. feet


Bedrock Real Estate Services


  • Construction Manager: Sachse Construction
  • Interior Designer: Doodle Home
  • Structural Engineer: Desai/Nasr
  • Structural Engineer: Fitzpatrick Structural Engineering
  • Ventcon

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Project Description

Bedrock Real Estate Services saw the potential to transform the 1917 Madison Building into a hub for high-tech entrepreneurial activity and special events that would be instrumental in the rejuvenation of the City of Detroit.

The design combines the existing rawness of clay tile ceilings, exposed brick, steel columns and beams, and concrete floors with instances of playful graphics, urban light sculptures, and modern furniture. Open office space with benching style workstations fosters collaboration. Several break-out spaces are provided throughout the floors, separated by low meandering walls with writable surfaces for brainstorming. Bold, abstract graphics and vintage maps and photos of Detroit create unique environments. Etched lettering on glass panels at the stairway adds interest to the monumental staircase. The fifth floor offers state-of-the-art meeting and gathering spaces, including a two-story auditorium. The roof deck provides a unique event space featuring dramatic views of the City.

Close collaboration between the owner, architect and contractor and a design/build strategy utilizing a series of “real time” working sessions were instrumental in completing the renovation within six months.
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