For each office they build out, Booking.com looks for an architect that embodies the local character of each individual location. We were that architect. To show them we understood exactly what they were looking for, we sent them a lookbook that captured the ‘real’ look, sounds, and feel of the true Washington DC. The concept centered around the idea that you can stand in one place in DC and see so many layers of character at once - the DC metro, monuments, cherry blossom trees, and graffiti. The fun dichotomy between historical DC and the cultural diversity of its inhabitants gave us the inspiration for this space. With our client residing in Amsterdam, we never had the pleasure of meeting him in person. The biggest challenge in this project was effectively communicating a ‘local’ design to someone who not only is not from this city, but not from this country. Through our use of detailed design presentations, renderings and 3D perspective views, we built the entire suite digitally so that the client could get a sense of the full design intent and how we planned to implement it. Our challenge was finding a way to have a cohesive design across the entire open footprint, while reserving the design budget to only a few key areas.