Project

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ACE & TATE Pop-Up Shop at Hotel Droog

Droog

Project Name

ACE & TATE Pop-Up Shop at Hotel Droog

Location

Staalstraat 7A, Amsterdam




1011JJ

Project Status

Built

Year Completed

2014

Client/Owner

ACE & TATE


Type

Retail

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Project Description

Created in collaboration with Studio Droog from Amstedram, the Netherlands, Dutch eyewear brand Ace & Tate opened its first retail setting as a pop-up shop at Hôtel Droog.

The pop-up represents the Ace & Tate collection in a unique retail setting by using a sophisticated framework made of simple but strong and bold materials.

The installation tries to find a new way to look through frames and behind surfaces. The framework is a multifunctional portable platform that can be customized to fit Ace & Tate pop-up stores anywhere.
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