Writing for The New York Times's T-Magazine website, Nancy Macdonnell introduces a spectacular gimmick: Oscar Niemeyer in 3D.

It's a collaboration between Paddle 8, a curatorial web project devoted to contemporary art and design, and Visionaire, whose September issue is devoted to Rio de Janeiro. The two have come together to publish 10 photographs by Vicente De Paulo of Niemeyer's works that pop from the screen. Pictures of the Cathedral of Brasilia, Honestino Guimarães National Museum, Alvorado Palace, and other projects appear online and in print, rendered in that familiar combination of green-gray and lazer-pink that signifies glorious 3D vision.

Macdonnell frames the project in terms of Niemeyer's views on public accessibility. "But despite the preponderance of high-flown and generally sexy imagery his work has inspired, Niemeyer has always had a democratic view of architecture, believing that as many people as possible should see his work and the way it relates to the undulating landscape of Brazil," she writes. "As of today, that’s much easier to do"—as a result of this publishing project.

Architecture always operates in 3D, of course, so it seems like an unlikely field to serve as the next frontier in the 3D film craze. But for fans who've never visited Rio, this project provides new portals to get there.