This project by San Francisco–based Gensler takes the typical airport lounge, where passengers passively wait, and transforms it into a dynamic space that engages travelers as they prepare for their trips. Located in Incheon Airport, the lounge includes a custom vending machine, dreamlike art videos, and personalized flight tracking.
Jury: “The project takes an innovative approach to the airline lounge model, effectively establishing a unique relationship between the passenger and the space. … The well-conceived assimilation of technology engages the traveler in both the ‘black box’ and the surrounding walls that integrate helpful passenger-flight-status flipscreens.”
Client: “Design is a core part of our business. At HyundaiCard, we are not just selling credit lines. To support our customers’ lifestyle, we design solutions … [and] customer experience. What I particularly love about our lounge is the vending machine. People can swipe their cards and grab the thing they forgot to bring. People appreciate the simple beauty of the space—white, clean, and modern. And they are even more surprised to find out how practical and functional it is.” —Sukjoon Won, Chief Marketing Officer, HyundaiCard