Clients

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  With Women in Mind: Tailoring the Customer Experience for Female Clients

  Communicating design ideas to female clients using the Woman-Centric Matters program to better understand what women want from their home remodel.

   

• work on your welcome

  Do potential clients turn away before they reach your door?

   

• architects talk back

  Readers react to November/December 2008 editorial, "What Plays in Peoria."

   

• the question of style

  Matching up aesthetic ideals between client and architect has never been easier, thanks to Google. By checking out a firm's Web site, clients can tell at a glance whether they're on the same wavelength-and if not, no harm done. Homeowners have their pick of architects who are well-versed in their...

   
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  the pitfalls of selling process, continued

  Are you best friends with the people you work with? It can happen, and it can be just great.

   
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  numbers game

  Our generation has become very adept at quantifying things. We “crunch the numbers” with great efficiency. But I believe we have too often lost sight of the bigger picture in doing so, ending up with undesirable results. The design of our homes, and the construction of them as well, is falling...

   

• this story isn't about you

  Surely, the experienced and talented architect would have no problem succeeding at this fairly basic assignment.

   

• too many choices

  What was so good about the good old days? Maybe it was the simplicity that comes of having limited choices.

   

• client commandments

  If I sense that a prospective client has a sense of humor, or is going to be “troublesome,” I'll give them a copy of the attached. I don't know whether it accomplishes anything in their minds, but at least I've deluded myself into thinking that my rear end is covered.