In February, the AIA began the public awareness campaign “I Look Up,” which highlights architects as problem solvers and visionaries who offer unique perspectives in solving global issues. “We look up to see limits, and ways around them, to pursue possibility,” says the narrator in the campaign’s television commercial. But in your own daily practice, you need to use a combination of marketing, technological advantages, partnerships, and continual learning to get the recognition you deserve.
1. Engage the Community
2. Incorporate All Team Members
3. Get Technical
4. Form a Partnership
5. Continue Training