Social media platforms are putting new labels on an old-school marketing approach: finding the most efficient way to get information to unique audiences (think vendors, homeowner customers, and even employees). While consumers rule on platforms such as Pinterest, Facebook, and Twitter, builders can stand to gain from joining the conversation. We’ve compiled recent articles from Custom Home and our sister magazines that delve further into the labyrinth of best practices for online communication.

Social Circles: Making Social Media Part of Your Strategy to Engage Prospects and Clients
Successful use of social media requires more than a few well-timed tweets and strategic Facebook “likes.” To do it right, Remodeling magazine says, businesses must offer engaging content across all platforms—Facebook, Twitter, LinkedIn, Pinterest, and a website, for example—that they choose to use.

Social Media: The Lifecycle of a Post
Remodeling’s Lauren Hunter tracked down a few cool infographics (see left) that explain how the content you create (a tweet, Facebook post, blog entry) is passed around online and where it should—or shouldn’t—end up.

Add These @Names to Your Twitter Feed
Our sister magazine ProSales taps into the building material dealer network, and the editors put together a list of industry leaders who use Twitter to share insights on the residential construction sector.

Spec Writing in the Digital Age
Social-sharing platforms like Pinterest and product blogs are upping architects’ and builders’ game on everything from wall mosaics to HVAC systems, writes residential architect’s Cheryl Weber—and so far, architects are finding more than one way to use the platforms. Builders, too, say the likes of Pinterest are helping to drum up new-home sales.

Apps for This and That
Builder magazine explores the burgeoning world of mobile apps by asking architects and designers which they prefer and why—as it turns out, many are designing their own or tweaking existing versions to be reliable when their desktops are out of reach. Plus, Builder’s App Center aggregates manufacturer apps that offer consumer- and pro-end resources for designing, ordering, and selling a range of products.

The Fine Art of Blogging and Other New Media Market Strategies
Senior editor Nigel F. Maynard reviews a Reinvention session for residential architect on how architects and high-end builders can use social platforms such as blogs to promote their work and professional personalities—particularly for younger firms whose networks are smaller. Plus another take on builders who blog from Builder magazine.

A Place to Learn
Custom Home magazine posted free online sessions in social media branding and best practices earlier this year. Visit the Directions virtual conference website to learn more about the topics discussed.