Use the Google
We're accustomed to viewing custom residential architecture as a
fairly local business. But by establishing a Web presence--a necessity
even for local businesses--firms can attract national attention without
even seeking it. I spoke yesterday with a Seattle architect who is
designing a lakefront house in North Carolina, and he knows exactly how
he got the job.
Online magazines like our own and architecture
websites like Design Milk and CONTEMPORIST drive enough traffic to his
website to put it near the top of a Google search list, he explains.
When the North Carolina clients searched for "modern lakefront house,"
Google directed them to him. They liked his work, and they weren't put
off by the distance between his office and their site. Once you get used
to buying shoes online, it seems, anything is possible.
don't suppose that most architects view their websites as giving their
firms national, or even international, reach, but the potential is