Locus Architecture's creative marketing

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One of the biggest challenges many residential architects face in this economy is getting people past the perception that their services are out of reach. Whether you're looking for smaller projects or larger houses/remodels, it really helps to meet potential clients face to face and let them see how accessible and un-intimidating you are.

That's why I love Locus Architecture's idea for a quarterly lecture series at their office in Minneapolis. Every few months, the firm gathers two professionals from creative fields and has them speak about the benefits of collaboration. The next talk, focusing on the local food movement and taking place April 17, will pair a local restaurant owner and a farmer who supplies her with many of her raw ingredients.

Not only does this type of community-based event sound fun and interesting, but it also will provide an opportunity for people to get to know the firm a little better. "The lecture series has been a great learning experience for us," says principal Wynne Yelland, AIA, LEED AP. (For past residential architect stories on Locus, click here and here.) --M.D.



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